Last year, Life around continued to talk about successful companies that are changing the urban environment, making the lives of citizens more pleasant and comfortable. The most interesting stories are in our selection. Avgvst: How to sell jewelry to girls who don’t wear it In 2014, Natalya Bryantseva worked as a creative director at the Yekaterinburg advertising agency, and then decided to leave the office for her own business - Avgvst jewelry brand.
Moscow has been fond of farm products for many years. Along with the fashion for everything natural, the infrastructure is also growing - from the hot spots, city markets are turning into strongholds of delicious food with seasonal products and ethnic cafes. The main examples are updating the Danilovsky market, opening an Ecomarket in Konkovo, and launching the Mega Farm project from the LavkaLavka cooperative.
We have already written about Eugene Wolf, and more than once. The entrepreneur laughs that everyone especially likes his story with the apartment sold. Evgeny decided to part with his home in Agryz for the sake of the logo from the "Artemy Lebedev Studio", which cost 600 thousand rubles. Wolf believed in Internet advertising service "Integrator" so much that he even made a tattoo on his arm with this logo.
Photos by Yasia Vogelhardt The “Sports Section” project was invented inside the “Working Name” advertising bureau, which was founded by Igor Sayfullin and his friends. "Section" - is training in various sports with different coaches and at different sites. At first, the project existed as a closed group on Facebook for friends, then there were more “friends”, and in order to be a member of the group and participate in training, a contribution of 5 thousand rubles was required.
"100 Rubles for a Busfor bus ticket between St. Petersburg and Moscow" - it seems that everyone wrote the news about it (and we were no exception). Although all, of course, is not entirely true: yes, the cost is really 100 rubles, but there are only four tickets for each bus. And the tricks do not end there: the campaign starts at the scheduled time (either at 10:00, then at 21:30), tickets are sold one by one, and you need to pay for them in 15 minutes.
In 2014, Igor Podstreshny and Denis Sarvin brought a food truck from Germany to cook gyros for Muscovites at food festivals. A year later, with the money earned, friends opened the Burger Heroes burger in the capital, which soon became very popular among lovers of meat buns due to unusual recipes and an affordable price.
Photos by Yasia Vogelhardt “The most interesting thing from my biography is that I’m a fifth-generation shoe maker,” begins the interview with Aleko Iliopulo. Indeed, the relatives of the 24-year-old entrepreneur were somehow connected with the shoe industry: some were engaged in leather, others were selling shoes. Father - Andrei Iliopulo - heads the Novard holding, which owns the Econika brand of women's shoes.
In December 2012, Anna Tsfasman, general manager of the Caffeine network, and Olga Melik-Karakozova, chief barista, opened their first brew bar in the Ostankino television center. Before that, Anna had worked at Caffeine for about five years. She remade Doni Donik pastry shops into a chain of coffee houses and launched the Bread and Milk project selling farm products.
“Sixteen years ago, in broad daylight, in front of a crowd of passersby, an inconspicuous young man tried to speak with me. I was proud and busy, so the conversation didn’t work out for us,” - this is how Ekaterina Romanovskaya’s Facebook post begins. A man inflicted nine knife wounds in the entrance of her house, but the girl managed to survive - the neighbor was frightened off by the criminal.
The Locals service is well known to those who at least once searched for an apartment in Moscow: if you buy a subscription, you get access to the apartment database. But it was not always so. At first, The Locals was a real estate and interior blog on Look At Me, hosted by Danila Antonovsky. There he met Yevgeny Luchinin, who at that time worked in the publication as an art director.
The knowledge of many city dwellers about the vaper community is limited to the “Where I Want to Fly” meme. It is believed that it unites young people with electronic cigarettes, blowing clouds of vapor in the face of strangers, saying that the law does not prohibit them from behaving this way. Some say that vaping fashion is coming to naught. However, sellers of gadgets and special soaring liquids assure that the industry is far from extinction - on the contrary, it is more than you can imagine.
The season of music festivals has begun in Russia. This weekend in the Moscow region on "Jazz Manor" came 15 thousand spectators. Maria Syomushkina organized the first such festival in 2004. Then she was engaged in product placement - she was looking for companies that are interested in advertising in films, and in parallel participated in organizing concerts of foreign musicians in Russia.
Over the past three years, demand for the suburban housing market in the suburbs has fallen by two to three times. Sales of both elite cottages and low-rise economy-class housing - duplexes and tauhaus - decreased. But Cheap Home is doing great. For the first year of work, she managed to sell more than 200 apartments near Moscow.
Last year, Life around published many materials on success in business and career. Our heroes were the founders of well-known companies, successful professionals and people who influence life in the city. We recall the most interesting materials. The designer who made almost all of the fashion sites Charmer Studio can be called the main company in the online media design market.
Following the culinary master classes, new entertainment came to the capital - art parties, where everyone paints one picture under the guidance of the host. The St. Petersburg company Painty began to conduct them in various institutions of the city a year and a half ago, then it entered the Moscow market and began to hold 100 parties a month, including corporate parties and master classes in shopping centers.
The Made service offers Muscovites not to waste time communicating with architects and construction crews, but to choose a standard repair option with light walls at a price of half a million rubles, which they promise to complete in 15 weeks. More than a year has passed since the launch of the project, during which time more than a hundred repairs were sold to owners of Moscow apartments.
Last spring, a food delivery service from Foodfox restaurants was launched in Moscow. Through the application or website, you can order food at home in one of the available institutions within a radius of about 2-2.5 kilometers. At the same time, the company seeks to work mainly with popular catering outlets among citizens. Now about 300 restaurants are cooperating with the service, including Coffeemania, Zodiac, Voronezh, Mushrooms, Prime, Torro Grill, Upside Down Cake, Correa's and others, and delivery extends to the zone inside the TTK and some other areas.
Wooden rings made of ash with a black diamond, pendants with Caribbean amber of blue-green color, a glass ring for 800 rubles, a bracelet for a million next to it, and behind it there is a showcase with mousse cakes and the aroma of coffee and cinnamon for the whole store. Jewelry store in Irkutsk, according to its owner Lyudmila Bobkova, is the only one in the world.
A personal assistant is responsible for the work schedule of Igor Rudziy. Apparently, it is so saturated that it does not allow a 10-minute delay in the interview. Rudziy owns several businesses, the most famous being GruzovichkoF and TaksovichkoF. There is also a delivery service "Dostaevsky", a call center "Businessphone", a meat processing plant "Aleshkin Zori".
Previously, Andrei Trubnikov came to all interviews with a decent size toad on his chest. The amulets and money were kept in a leather bag. Now the claw of a bear took the place of the frog - a shaman from Tuva brought it to Trubnikov. Interest in Tuva did not stop there, Trubnikov met with the head of the republic, launched the Tuva Siberica line and is planning to make a yak milk farm in the region.
Amendments to the Housing Code, known as the "Hostal Ban Act," have not yet been adopted, and problems have already begun in Petersburg institutions. So, in mid-February, the court decided to close the Petersburg hostel "Friends" on Nevsky Prospekt: earlier, residents of the house complained about it. Prior to this, a similar story happened with the Hostel Bagel in Sapperny Lane.